How to Construct a Marketing Grid

Marketing Grid
for Planning
Endowment Fund Marketing in the Local Church

COMMUNICATIONS MEDIA Yr1 Qtr1 Yr1 Qtr2 Yr1 Qtr3 Tr1 Qtr4 Yr2 Qtr1 Yr2 Qtr2 Yr2 Qtr3 Yr2 Qtr4 Yr3 Qtr1
Worship X - X - X - X - -
Bulletin X X X X X X X X X
Newsletter X X X X X X X X X
Mailing X - - - X - - - -
Estate Seminars - X - - - - - - X
Narthex Display X X X X X X X X X
Bible Study - - X - - - X - -
Adult SS Class - - X - - - - - X
Study/Speaker & Potluck - - - X - - - - X
Youth Group - X - - - - X - -
UMW/UMM X - - - X - - - -
This is just an example. You should have one or two things happening each quarter, spread out over a plan of 3 to 5 years.

Let us know what your church needs,
or send your questions or comments to
John G. Fike, CFRE, Webmaster at
johnfike@msn.com

Catalog Of Topics

(Click on a button and go right away to:)

UM Foundation Report on Fund Performance UM Foundation Investment Policy
How to Set Up an Endowment Fund How to Market an Endowment Fund
Endowment Primer:
The Basics and Background 		Gifts People Can Give to Your Endowment Fund
Workshops Available to Your Church Sample Endowment Resolution
Stewardship Strategies & Issues for Local Churches Stewardship & the Individual Spiritual Journey
Frequently Asked Questions Keeping Fund Raising "Spiritual"
Financial Policy for a Local Church Fund Raising Strategies for Local Churches
What is The "Case for Support?" Games Church People Play
Prospect Capability Matrix:
Who can Give How Much? 		A Capital Campaign Gift Pyramid:
Where Will the $$ Come From?

UMF Home Back to the Foundation's Home Page

Find out more

about Fund Raising from the Greater Detroit Chapter of the National Society of Fund Raising Executives (NSFRE), or the National Office of the NSFRE. Both sites offer a wide variety of training events, techniques, tools and services to help you learn more about fund raising for your local church.

United Methodist Foundation

This file was updated 12/30/2001