| No. of Gifts Anticipated | No. of Prospects Needed | Gift Level | Amount of Gifts at This Level | Cumulative Total |
|
2
|
6
|
$10,000
|
$20,000
|
$20,000
|
|
4
|
8
|
$8,000
|
$32,000
|
$52,000
|
|
8
|
16
|
$5,000
|
$40,000
|
$92,000
|
|
12
|
24
|
$3,000
|
$36,000
|
$128,000
|
|
20
|
30
|
$1,000
|
$20,000
|
$148,000
|
|
100
|
up to $999130
|
up to $999
|
$52,000 (?)
|
$200,000
|
In the example given here, we have a $200,000 campaign or fund drive. You can see that the largest gift level anticipated here is $10,000 and we think we will need 2 gifts of that size. This means we really need to be thinking in terms of having something like 4 to 6 prospects, because not everyone who has the capability to give this level of gift will have the motivation or inclination to make such a gift.
The same goes for the other categories -- we always need 3 to 4 times as many prospects in a given gift category as we need gifts to make our financial goal. One of the things this type of plannig does is force us to "get real" very quickly about who we have in the congregation who can give at various levels. It takes the speculation and guessing out of the campaign and makes us work with real prospects whom we anticipate will give real dollars. For more on this contact the UM Foundation's executive director John Fike at 734-484-2166 or email to johnfike@msn.com.
